Retail Promotional - thinking outside the box

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It’s incredible what you can now create on a digital production cutsheet

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Infographic image - Retail promotional- thinking outside the box

 

Gone are the days when you needed a top of the range digital press to create digital packaging, high impact marketing and Point of Sale materials.Now smaller production digital cutsheet devices can take you into these markets. The possibilities for imaginative pioneers are substantial.

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The Simpson Group, a major provider of Point of Purchase print to the British retail sector, deploys Ricoh technology to meet expanding client needs for print on Demand.


Incorporar

Packaging is a growing market:

  • The global market for packaging print is expected to grow by 9% in 2009-14  [source: Ricoh Business Driver Report: Offset vs Digital]

  • "As commercial printing’s fortunes have declined (for oft-repeated reasons), many printing houses have seen packaging as a rising star"  [Packaging and Print Media]

The full report is available via Ricoh's Business Driver Programme Portal. Simply log-in or register to learn more.

 

Example applications:

At drupa 2012 we showed a variety of packaging applications, all printed using our digital technology.  These included:

 

  • Creative, bespoke retail packaging using cast-coated boards (Bindecoat from Favini)

  • POS Swing tags on non-tear, waterproof PET (Hydroprint from Kernow Coatings)

  • Promotional ipad skins

  • High Value variable data clothing labels on the tactile ‘Softy’ from Favini

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Ricoh Solutions for Packaging

Digital Printers:

  • Large Format – Prints on multiple media, ideal for labels, wrapping, point-of-sale materials 

  • Digital Colour Cutsheet – Great for a wide range of digital applications including personalised packaging applications.

  • Finishing  - wide range of options, from UV-coated to Die-cutting.

Solutions:

See our range of Personalisation Software

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